Description
The AND Approach — Chapter 12 Workbook: Your Business’s GPS — Creating Your Strategic Business Plan
Business Edition · Part 12 of 13
Chapter Twelve makes the case for a living strategic business plan — your business’s GPS — built from seven elements: market analysis, business development and marketing strategy, a financial plan, an operational plan, a growth and expansion strategy, performance metrics, and an exit strategy. This companion workbook takes those seven elements out of the abstract and onto paper — first as a one-page working draft you can start using immediately, then as a direct look at the competitors your plan must account for.
Based on The AND Approach: How to Grow Your Business AND Gain More Freedom by Gary Mitchell, this fillable PDF workbook is built directly from Chapter Twelve’s own frameworks and applied to your business.
What’s inside:
- Key Takeaways — why a business without a plan has no direction, why a strategic plan should work like a GPS rather than a fixed route, why goals need to be SMART, and why exit or succession planning belongs in the plan now, even years out
- Self-Assessment: Your Planning Maturity — a 5-question scored assessment covering written planning, market analysis, financial tracking, SMART goals, and exit thinking
- Exercise One: Your One-Page Strategic Plan Draft — a fast worksheet capturing your target market, competitive advantage, top financial and growth goals, and one KPI to track monthly starting now
- Exercise Two: Competitor Snapshot — a worksheet naming three real competitors, their genuine biggest strength, and what actually makes you different — not a slogan
- Chapter Twelve Quiz — a 5-question multiple-choice check (with answer key) to confirm the core ideas stuck
- My Commitment Plan — one specific action, a deadline, the obstacle most likely to derail it, and a measurable way to know you followed through
This is a fillable PDF — type your answers directly into the document, or print it and write by hand.
This is Part 12 of 13 in The AND Approach — Business Edition Companion Workbook series. The complete set is also available as one combined volume.
Instant digital download. No physical item will be shipped.




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