You Built a Real Business. Now Make Sure It Doesn’t Own You.
The AND Approach: How to Grow Your Business AND Gain More Freedom is written for owners who've done the hard part — and are ready to stop being the bottleneck.
“The AND Approach uniquely captures decades of proprietary data from the many lawyers he has catapulted into successful legal careers and distilled into accessible, actionable guidance tailored for the next-generation lawyer. It is a book I recommend without hesitation to any lawyer—from recent grads to lawyers nearing retirement. Gary is a rare find—a coach who transforms high-performing lawyers into elite lawyers of the highest caliber. This book is his legacy.”
– STEVEN BENMOR
B.Sc., LL.B., LL.M. (Family Law), C.S., Cert.F.Med., C.Arb., FDRP PC, Acc.D.C., Founder of Benmor Family Law Group
“Gary Mitchell's strategies are practical, grounded in the realities of legal practice, and self-sustaining because they produce results right away. The AND Approach is not about compromise. Gary doesn't ask you to choose between your practice, your leadership, and your life. His approach shows you how all three can be mutually reinforcing.”
– GREG McILWAIN
“A comprehensive reference source for any lawyer looking to start and build a successful firm. Gary has spent over two decades emersed in the legal industry, and it shows. This is not marketing fluff; Gary provides real, practical advice from mindset to implementation.”
– CHRIS RUSNAK, K.C., FCIArb.
“I was going to say that The AND Approach gives you all the ingredients to bake a very difficult cake… all the reader needs to supply is the courage to bake it. Momentarily coming inside from under the Maui sun (where six months less a day per year and because of decades of Gary’s friendship, guidance and coaching, I maintain a busy-enough Canadian energy practice), I then realized that any such review would amount to an abbreviation of what this book actually offers and accomplishes. The AND Approach not only provides the ingredients to bake the cake, but also and importantly provides architectural guidelines as to how, over time, to design the kitchen and again, over time, to improve the talents of the head chef! Find the courage, and with this book, a better life.”
– MICHAEL A. THACKRAY
Former Co-founder and Managing Partner of Thackray Burgess, Calgary
Does this sound familiar?
You've done what most owners in your industry never will — built a real, profitable business. But now…
- You've done what most owners in your industry never will — built a real, profitable business. But now…
- If you stopped for a month, you're honestly not sure what would happen
- If you stopped for a month, you're honestly not sure what would happen
- Growth just means more responsibility and more hours chained to your desk. Is that what you envisioned?
Growth OR Freedom - How About Growth AND Freedom?
The Old Way?
Growth OR Freedom
Most advice forces you to choose:
scale the business, or get your life back..
New Model
Growth AND Freedom
There's a way to build a business that grows —
without requiring more of you.
What if you don’t have to choose between a thriving business or a great life — what if you can have both?
With practical exercises, real-world examples, and a holistic, human-centered approach, The AND Approach is a guidebook and trusted companion for owners ready to grow their businesses with intention, integrity, and balance. Drawing on more than twenty years of coaching business owners — lawyers first, then accountants, consultants, engineers, healthcare practitioners, and agency owners — Gary Mitchell distills hard-earned insights into a transformative approach to growth.
He reveals why so many owners struggle — and how to break free from the perfectionism, overthinking, skepticism, and lone-wolf tendencies that keep businesses stuck. With clarity and empathy, he helps readers retrain the “expert-operator’s mind,” strengthen right-brain capabilities like creativity, leadership, and innovation, and adopt the powerful AND Approach, a framework that opens doors to possibilities most business owners never allow themselves to imagine.
Inside, Readers Will Learn How To:
Build a rock-solid mindset that fuels confidence, growth, and resilience
Put your mask on first — protect your time and energy so growth doesn't cost you everything else
Lead for growth and build a dream team you can actually trust
Streamline your operations and become a truly client-centric business
Market with pinpoint accuracy and attract the clients you actually want
Create your business's GPS — a strategic plan built around the life you want, not the other way around
Build a Business That Grows — AND Gain More Freedom
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