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Competitive intelligence

Do you know who your true competitors are? If so, how much do you know about them? Do you know what they are doing to attract clients? Do you know what they are doing to raise their profile? Do you know what their reputation in the marketplace is? It makes sense to spend some time researching what your competitors are doing. If you find something they are doing wright, emulate it. If you find something they are missing, take the opportunity to fill that gap.

Things you should know about your competition:

Where are they speaking? What are they speaking about? What associations do they belong to? Which publications are they writing for? What topics are they writing about? What does their Linkedin profile say? Who is in their Linkedin network? Do they have any recommendations?

At the very least know the above. It will serve you well in deciding which steps you should be taking to raise your own profile and attract more clients. The more you know about them the better. And if you don’t have time to do the research yourself, delegate it to your assistant or the librarian. It’s as simple as using Google to search their name and or Linkedin.