Writing to Raise Your Profile
Writing is another excellent tactic to raise your profile. First, you want to make sure you are writing to reach your target market. The next time you are talking to your ideal clients or best referral sources. Ask them what they read and why? What are some topics of interest to them? With this approach, you are more likely to find the right publications to write for, and a list of relevant topics.
Then approach the publishers with your list of topics. They are likely to pick one. Then before you go to the trouble of writing the entire article, have the editors sign off on an outline first. THen write the article and have it published. It’s that simple. Be sure to include your contact information to make it easy for readers to contact you.