One area where I see a lot of potential for law firms to stand out from each other is in marketing your talent acquisition strategy. Let’s say your firm has established a winning formula for targeting and attracting high-level lateral talent. And your professional development people have created a successful transition program for your newly acquired talent increasing their likelihood of success dramatically, not to mention getting better ROI and contributing to the bottom line. This is a winning formula. How do you take the next step?
Engage your marketing people to articulate your approach to attract even more high-level talent and own the talent race. The competition for talent is fierce right now. Why not own it?
Then also articulate this winning formula to your current and future clients. E.g. “We have an established reputation of acquiring and retaining the very best talent in this market and this is how we do it…” After all, what is a law firm without talent? And what are your clients buying?