You are invited to a Zoom webinar.
Date Time: Sep 23, 2021 01:00 PM Eastern Time (US and Canada)
Topic: Making Changes in the COVID-19 Era
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Description: Gary Mitchell, business coach, and author of ‘Growing a Law Practice During Covid-19’, available now on the LexisNexis Canada Bookstore, will be presenting a live interactive webinar going over some of the changes lawyers have been, and continue to face during this tumultuous time.
Why You Should Attend
There is one constant in life and business, and that is change. But that doesn’t mean it’s easy. Learn some techniques and strategies to better cope with the stress associated with change and how to navigate it more effectively.
Gary will cover:
• Change in general
• Changing practice areas
• Changing locations
• Changing firms
If you are faced with change of any form, you won’t want to miss this strategy packed webinar. Bring your questions and take advantage of Gary’s 16 years of experience of working with lawyers from solo practice right up to international firms.
CPD Credits (1 hour)
• For Ontario, 1 hour can be applied towards the 9 Substantive Hours of Continuing Professional Development as required by the Law Society of Ontario
• For other provinces, consider including this 1 hour course as a CPD learning activity in your mandatory annual Continuing Professional Development Plan as required by the Law Society
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Webinar ID: 938 3709 0879
Participant ID: 447468
International numbers available: https://relx.zoom.us/u/acDSUruXhm
For years I have been saying that the term ‘cross-selling’ is all wrong. The focus should be on the client, not the lawyer or the firm.
Read my latest column from The Lawyers Daily here.
This article was originally published by The Lawyer’s Daily (www.thelawyersdaily.ca), part of LexisNexis Canada Inc.
Another sure-fire way to ensure you are getting more referral clients is to go the extra mile in your service delivery. Be as flexible to your clients’ need as possible.Provide them with samples or case studies of past work to help them understand the process. Make sure that if you’re not available at any given time, that someone on your team is. Never leave your clients hanging in their time of crisis. Do whatever you can to deliver the best possible service.
I’ve said this many times, but what makes your clients happier even more than your ‘lawyer’ skills, is your approach to service. Always remember, at the core, you are a service provider.And that is what will stand out for your clients just as much if not more than your lawyering ability. Another value-added approach, especially if your clients are business people, is making introductions for them to your vast network. Help them grow their business.
Work with your clients from the very beginning and set up realistic expectations. Never promise anything you can’t deliver. It’s better so say no, then to say yes and not get it done. Walk them through the variables and educate them on the process as much as possible. They will really appreciate it. Remember, you’ve done this a million times. This could be their first time going through the process. Depending on the nature of the file or the work you are doing for them, they could be going through a very tough time. Don’t underestimate the discomfort they may feel, the level of uncertainty. This isn’t about your ‘lawyer’ skills. This is about your ‘people’ skills and level of service which will go a long way in separating you from your competition and providing more potential referrals.
The easiest way to get more referrals is from your clients. The fastest way to do this is to ensure they are completely happy with your service. In my opinion, that starts with effective communication. One of the top complaints lawyers get from clients is that they don’t communicate often enough and make assumptions. Communication is at the heart of your service to your clients. So get agreement from the very beginning on how often and by which method your clients would like you to communicate with them. And also explain, the more that communication is required, this will add to the cost of your services.
The next thing I recommend, is to give your clients permission to give you feedback throughout your dealings with them. Your clients might be intimidated by you and not want to point something out when it’s relatively small. And you want to know if something isn’t quite to their liking so you can fix it in that moment before it grows and festers to the point where they don’t want to pay their bill. Often when mistakes are made, it’s not the mistake that people remember. it’s how quickly and effectively the mistake is corrected or reversed.