604-669-5235 gary@ontraccoach.com

Cross Selling

That term has always bothered me for some reason. Shouldn’t it be re-named “Cross-serving”?

After all, lawyers hate the word sales, and isn’t this about serving your clients? About finding ways to further help your clients and taking care of their needs. I wonder if this wouldn’t encourage more of it if the name and approach was altered?

Just a quick random thought on a sunny Monday morning.