For years I have been saying that the term ‘cross-selling’ is all wrong. The focus should be on the client, not the lawyer or the firm.
Read my latest column from The Lawyers Daily here.
This article was originally published by The Lawyer’s Daily (www.thelawyersdaily.ca), part of LexisNexis Canada Inc.
Last week in talking with one of my clients I learned of an extraordinary story about three young entrepreneurs emerging in this Covid-19 pandemic.
With time on their hands (being out of school), and spending hours playing on FaceTime during this Covid-19 pandemic, Leila Fumano (9) and Libby Fumano (5) of Vancouver, and their cousin Emma Newman (8) of Newfoundland came up with the idea to start a business called The Wave.
With two headquarters -one located in the beautiful Conception Bay South; Newfoundland, the other in picturesque Vancouver, British Columbia, while separated by distance, they consider that they are connected by two oceans coming together to create “The Wave”
While in early stages, they make original artwork, clothing and housewares.
I was absolutely blow away and amazed at the creativity of these three young entrepreneurs. It just goes to show you that we as adults can still learn from children. They came up with their logo, mission statement and are currently recruiting other young and aspiring entrepreneurs to join the wave. Stay tuned for their launch, which by all accounts will not disappoint.
If you are focused on the business of law, in other words, growing your practice or firm, I’ve introduced a podcast series you won’t want to miss. Law- It’s a Business. Each month I look at another angle of the business of law and provide proven and practical strategies aimed at helping you grow. Click on the play button below to watch.
Join me for a live streaming coaching pod-cast entitled, “Law-It’s a Business”. Part one of this series starts tomorrow, Tuesday May 7th,at 4pm EST. If you are unable to attend live, a recording of each podcast will be available for you to view anytime.
This series is primarily designed for small firm owners and managing partners. However if you are a lawyer focused on growing your practice or firm, you will find highly valuable content throughout.
To sign up go to: Law-It’s a Business
Bring your business development and marketing questions to get the maximum value from this series.
Law-it is a business after all.
I look forward to seeing you there.