Our friends at Spotlight Branding are putting together their 2023 Legal Marketing Trends Report and they need your help! Their 2022 edition was incredibly popular and really caught the eye of many people in the legal industry. Their goal is the make their 2023 report even better, but they need your help.
By completing the survey, which should take about 20–30 minutes, you’ll receive:
– Early access to the report before it’s released to the public
– Chance to win 1 of 5 $100 Amazon gift cards
– The warm fuzzy feeling of knowing you’re helping out a great company
I am very pleased to announce the new OnTrac Practice Builder App. It’s an App to help lawyers build and grow their practice or firm. It will take you through the same steps I follow with my one-to-one coaching clients.
Learn at your own pace. I have learned through the years many lawyers are self-learners and they prefer to learn on their own. This App provides the best of both worlds. You can learn on your own, but with the guidance and wisdom accumulated over the past 15 years.
So you’ve worked your entire career building your practice/firm/company. Retirement is on the horizon. What is your plan? Will you simply walk away? Will you forfeit all of your hard work, time, and energy and not reap the full benefits of your hard work?
Why not start planning now! Why not work to building up your practice/firm/ company so that it becomes more attractive to have someone or another firm buy you out? That’s your cash out! That’s your retirement reward.
Now there are two main options the way I see it. The first is to build your firm/practice/company and have a broker sell it for you. The second option is to groom within to bring on other associates and work with them to eventually take the firm over. In both cases though, it’s in your best interest to develop your staff so that you can point to a track record where everyone on your team is a valuable part of its growth. In other words, they all know how to, and have a proven record of bringing in new business. That makes your firm more profitable and attractive whichever option you choose.
But don’t wait until retirement is staring you in the face. Plan now!. Act now! Far too many professionals don’t give this enough thought and before they know it, it’s too late.
98.7% of my clients are perfectionists at heart. I am a perfectionist at heart. What’s the problem with being a perfectionist? It holds you back from actually getting things done. Nothing will ever be perfect, including perfectionism.
Now, don’t get me wrong. Striving for, and achieving excellence should be our number one goal as professional service providers. And for that matter, as humans. But if you wait until something is perfect to get it out there, you will never get it out there. It’s an impossible dream.
How many times has procrastination come into play because of your perfectionist tendencies? You fear getting started because you don’t know if it will be perfect. So you hold off. Time passes. More time passes and still nothing is done. If some of the top companies of all time waited until they perfected their product or service, they wouldn’t be in business. They wouldn’t have pushed the innovation envelope.
So the next time you are confronted with your perfectionist tendencies, ask yourself, “Is it excellent?” “Is it good enough for now?” And then remember, it can always be improved upon later. Get it out there. One of my favorite things to suggest to my clients is ‘NIKE’. Just do it!
To kick off 2018 I’ve created a new LinkedIn Group-Professional Services Marketing Group.
The purpose is twofold. 1st, to offer a forum where professional service providers can share insights and knowledge, wins and challenges as they grow their businesses. There is power in collective wisdom.
The 2nd goal of this group is to allow you to network ‘virtually’ with other professionals; build relationships and develop more referrals.
The concept of the ‘Mastermind Group’ comes from author Napoleon Hill, in his book “Think and Grow Rich”, published in the early part of the last century. I’ve always loved the concept and many of my clients have and continue to use this strategy to grow their businesses.
And then invite your best referral sources and contacts to join. The more members, the more collective wisdom and the potential to build more relationships leading to more referrals, leading to more business.
Over time little drops of water accumulate and form a puddle; growing into a stream, flowing into a river and eventually creating a lake, rushing into the ocean. And that’s exactly how growing your practice or firm works. New habits take time, and with repetition create lasting and impactful results. It all starts with that first drop; or in your case, first step.
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So you’ve worked your entire career building your practice/firm/company. Retirement is on the horizon. What is your plan? Will you simply walk away? Will you forfeit all of your hard work, time, and energy and not reap the full benefits of your hard work?
