This has become a hot topic of late. As a busy lawyer when do you have time to get on social media and make an impact? Here are a few suggestions to maximize your time, and produce better results. Starting with your blog, instead of having to rely on time becoming available in your busy schedule, block off a couple of hours and write your posts for the month. You can schedule them ahead of time. Make sure your blog gets posted to your LinkedIn and Twitter accounts expanding your reach. A good habit to get into is before checking your email in the morning, take about ten minutes and visit LinkedIn. See what’s going on, if there is something that might be of interest to your clients or audience that you can post yourself, or re-post someone else’s content.
Then throughout your day when you need to take a break from your work, or find yourself losing concentration, pop back on and again see what’s happening. It’s all about making it work for you, having the discipline to keep on it every day. And it really only takes a few minutes. The important thing is repetition and keeping top of mind with your clients and audience.
We read about it everywhere about how increasingly your clients, in-house counsel are using social media to research and source talent and stay informed. Research came out a couple of years ago with the fact that more and more of your potential clients were and are looking at your LinkedIn profile (if you even have one), before your law firm web site. In fact LinkedIn has released the numbers to prove it. According to a recent article in Lexpert by Bev Cline, Danielle Restivo, LinkedIn’s Head of Global Programs, Corporate Communications says the network has “over 3,000 members with the ‘In-House Counsel’ in their title, more than 33,000 who have ‘General Counsel’ in their title.” And that adds to the already 470,000 members who have the word ‘lawyer’ in their title.
Typically the article goes on to say, that in-house counsel are using social media in ‘listen mode’. That means that they are gathering information and learning about you and your expertise through the content you post and the contributions you make online. There are 410 groups on LinkedIn dedicated to in-house counsel. The numbers speak for themselves. If you are not using social media as one of your business development strategies in attracting clients, you are missing out.