THE LAWYERS WEEKLY: Embrace innovation or risk becoming a dinosaur

Gary’s column from The Lawyers Weekly, June 3 2016

Are there too many lawyers? Two recent reports out of Quebec and Ontario would suggest there are. What does this mean for the next generation of lawyers? First off you better get really good at marketing. With all of this competition you need to find ways to set yourself apart. You’d better become entrepreneurial and gain more business skills. Because of the lack of jobs, you might also consider starting your own shop — a growing trend I’ve noticed over the past couple of years.

Read on Gary’s Published Articles page

THE LAWYERS WEEKLY: Build reputation with help of media relations

Gary’s column from The Lawyers Weekly, April 22 2016

If your firm isn’t using media relations as part of your marketing and business development efforts, you are missing the opportunity to help raise your profile quite affordably.

There are two approaches to media: getting published under your own byline and being quoted in an article written by a reporter or freelancer. Some media accept articles written by you. This is a great way to demonstrate your expertise and you have much more control than an article written by a reporter where you are quoted as an expert. Both are effective at raising your profile and I suggest you commit to both.

Read on Gary’s Published Articles page

THE LAWYERS WEEKLY: It is essential to build relationships on the way up

Gary’s column from The Lawyers Weekly, March 25 2016

When your destination is partnership, there are three key areas to focus on to steer your career toward it. They are: developing your legal skills; building internal relationships, and increasing your own book of business. For this col- umn, I am going to focus on the latter two areas.

The value of the relationships you build internally in your firm cannot be underestimated. Are you leveraging the collective knowledge of the professionals who work at your firm, such as assistants and marketing pros? How about other lawyers, whether they are seniors, juniors or peers?

Read on Gary’s Published Articles page

THE LAWYERS WEEKLY: Your insights have value, so start sharing

[From the October 7th edition of The Lawyers Weekly]

Getting published in trade journal, newspapers or newsletters that target your target audience is one excellent way to raise your profile. But use caution — make sure the publication you are writing for does target the same people that you are; otherwise you are wasting your time.

Read on Gary’s Published Articles page

THE LAWYERS WEEKLY: Networking doesn’t have to be a pain

Gary’s column from The Lawyers Weekly, September 9 2016

After working with lawyers and law clerks for 11 years now, networking has been a common “pain” point. Typically people put way too much pressure on themselves in these situations.

Forget everything you have ever heard or read about net- working before you continue reading this article.

Very few people are born with natural networking abilities, so you are not alone. What’s important is to keep it simple and don’t stress out about it.

Read on Gary’s Published Articles page