Happy Holidays!
Wishing you, your family, and your colleagues the very best of this holiday season, and Health, Happiness, and Prosperity in 23!
Gary
2023 Legal Marketing Trends Report
Hi there,
Our friends at Spotlight Branding are putting together their 2023 Legal Marketing Trends Report and they need your help! Their 2022 edition was incredibly popular and really caught the eye of many people in the legal industry. Their goal is the make their 2023 report even better, but they need your help.
By completing the survey, which should take about 20–30 minutes, you’ll receive:
– Early access to the report before it’s released to the public
– Chance to win 1 of 5 $100 Amazon gift cards
– The warm fuzzy feeling of knowing you’re helping out a great company
Top Ten Business Coaches and Mastermind Groups to Help You Grow Your Law Firm
OnTrac(R) Coach has been named in The Top Ten Business Coaches and Mastermind Groups to help You Grow Your Law Firm, from Smith AI.
“The legal industry is highly competitive. It can take decades to build a strong reputation and a solid firm that gets the kind of business that you’ve always dreamed of or the clientele whose cases you’ve always wanted to assist with. What if you don’t want to wait decades, though? The good news is that today, you don’t have to.
There are several tools and resources out there today to help you accelerate your law firm’s success, including business coaches and mastermind groups that can teach you all the ins and outs of running a law firm and taking care of the “business” aspect of things. Law school is great for learning the laws, but no one prepares you for the business of running a law firm. Not the way you should be prepared, anyway.”
“…The critical case for a business coach
In case you’re still trying to figure out why now is the right time to hire a business coach, think about things like:
- A business coach holds you accountable. They will work with you to set reasonable, appropriate goals and ensure that you can take the steps needed to achieve those goals. They don’t care about feelings or anything else. They care about results, and they will ensure that you get them.
- A coach is going to be honest. Again, they’re not worried about hurting your feelings or being your friend. They will give you the truth and make sure that they are authentic in doing so. No one is going to give you a sugar-coated anything because that’s not going to help you here at all.
- Perspective is another perk that you get from hiring a coach. You get an outside perspective, but you also get the perspective of someone who has been in the industry and knows how to build successful practices. It can give you the chance to re-focus and get your firm back on trac
- Forward-thinking coaches will ensure that you think about the long-term success of your law firm. They will look at things like 5, 10, and 20-year plans, exit strategies, and potential challenges and goals that will come along the way. This is stuff that you might think isn’t important yet, but it can set you up for success.
- Coaches know how law firms succeed, but more importantly, they know how they fail. That kind of insight isn’t easy to come by. There are so many things you can learn by keeping up with those who came before you, including the ones who didn’t make it. Sometimes, that advice is more valuable than the advice about what does work.
- Increased performance will be seen across all areas of your law firm. Whether it’s a solo practice or you’ve got a whole team of attorneys, the firm operating better means that the people will work better. This will continue to help grow your firm and build your reputation.
These are some of the critical reasons that you should consider a business coach. There are so many different providers out there today, from business pros to legal experts and everyone in between. Make sure that you find the one that fits your needs. To help with that, here are the top 10 coaching options for your law firm or practice.”
Read the full article including the top ten list here.
Virtual anyone?
As I wrote in the preface of my latest book, Growing a Law Practice during Covid-19: “Just a short while ago the concept of allowing lawyers and support staff to work from home seemed like a pipe dream. It could never work. The sky would fall. Nothing would get done. And then along came Covid-19 and kicked the world and the legal industry in the ass! And the sky didn’t fall. And the work got done!”
Basically, COVID-19 forced the legal industry out of the dark ages, into the 21st century, and pretty much, overnight. There was resistance, of course. But as time went on, people adapted, the glitches and challenges were worked out. And, what many people discovered is that their productivity went up, and they were able to create more balance in their lives.
In case you are considering taking your practice or firm virtual, here are some things to consider.
Expanded client pool
How large a market do you want to serve? You don’t have to be restricted by geographical limitations anymore. You can be licensed in one province or state and work from anywhere. Clients are also used to working with their lawyers virtually. So, it no longer means limiting your business development and marketing to your neighbourhood.
Read the full article here.
Book your free consultation here.
Until next time, wishing you success in your entrepreneurial pursuits.
Gary
New App for Lawyers to Grow your Practice or Firm
After years in development, we have released the OnTrac Practice Builder App for Lawyers. It will take you through the A-Z of growing your practice or firm. In the media here.
Designed for the self-learning lawyer, this App was built upon 16 years of coaching Lawyers in various practice areas, at various stages of their careers, and from far and wide geographical locations. Learn more about the App here.
Associates and Partners alike will find the App invaluable in growing their practice or firm. It covers everything from Practice Management to Leadership and HR.
Looking for more support? Book a consultation with me to discuss how personal coaching can take you there. There being wherever you have set your sights on. Book now.
Until next time, wishing you success with The Business of Law.
GARY MITCHELL ~ Business Coach
Over time little drops of water accumulate and form a puddle; growing into a stream, flowing into a river and eventually creating a lake, rushing into the ocean. And that’s exactly how growing your practice or firm works. New habits take time, and with repetition create lasting and impactful results. It all starts with that first drop; or in your case, first step.
