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The LawBiz Podcast™ With Gary Mitchell: Legal Marketing- The Evolution Part Two

This episode was recorded in front of a live virtual audience at Answering Legal’s 2023 Law Firm Summer Reboot Camp. Topics of discussion for this episode include how Heather’s relationships with attorneys have evolved over the years, the importance of investing in your team members, prepping for AI and much more! About our guest: Heather Morse began her legal marketing career in 1998, after spending 10 years working with non-profit and member service organizations. During her legal marketing career, she has served in senior marketing and business development positions in firms ranging in size from 40 attorneys to more than 1000. She works closely with firm leadership crafting strategies to drive the firm’s business development, directly contributing to the firm’s top line. Learn more about McGlinchey Stafford here! Gary Mitchell is the founder of OnTrac® Coach. Learn more about the company here! The LawBiz Podcast™ is a part of the Answering Legal podcast network. Check out the previous episode of The LawBiz Podcast™ here! This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.
Welcome to episode 5 of The LawBiz Podcast™, hosted by lawyer coach Gary Mitchell! This episode features part two of Gary’s conversation with Heather Morse, Chief Business Development Officer at McGlinchey Stafford. Check out the episode below. You can also enjoy it on YouTube, Spotify and Apple Podcasts.

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