At the core of business development or growing your practice or firm is relationships.
Relationships with current clients.
Relationships with past clients.
Relationships with your referral sources.
And relationships you build along the way as you meet new people
Here is a simple QUESTION you should be ASKING YOURSELF BEFORE YOU ENGAGE IN ANY BUSINESS DEVELOPMENT ACTION:
“Is this action going to enhance a current relationship and move it forward, or is this action going to get me in front of new quality people with whom I should build a relationship with? If the answer is no-don’t do it! If the answer is yes-do it, and find ways to do more of it.”
I happen to be a big fan of keeping things simple. That’s a really good question to always ask yourself before investing any time or money into marketing and business development to grow your practice or firm.