[From the October 7th edition of The Lawyers Weekly]
Getting published in trade journal, newspapers or newsletters that target your target audience is one excellent way to raise your profile. But use caution — make sure the publication you are writing for does target the same people that you are; otherwise you are wasting your time.
Over time little drops of water accumulate and form a puddle; growing into a stream, flowing into a river and eventually creating a lake, rushing into the ocean. And that’s exactly how growing your practice or firm works. New habits take time, and with repetition create lasting and impactful results. It all starts with that first drop; or in your case, first step.
