Gary’s column from The Lawyers Weekly, November 18 2016
Be honest: is your firm doing everything it can to better serve your clients? Are your lawyers taking the time to really get to know and understand the needs of your clients and the big picture view?
Before you go out and spend money on your marketing initiatives, ensure you are helping your lawyers better serve your clients, building valuable business partnerships, and truly understanding the needs and challenges, ensuring better alignment and increased value.