Gary’s column from The Lawyers Weekly, August 12 2016
Giving presentations, workshops and taking part in other speaking opportunities are one of many business building tools you can use to build your practice. They are good for networking by adding people to your contact list, building profile and expertise in your subject area and building profile (name recognition) and relationships in your target audience
So with that in mind, you can set up goals that you are able to measure. How many quality people are you meeting by speaking? How many of those are you able to move from find to build. Then how many of those are you able to get to the discover stage. And finally, how many people are you getting to the stage where you offer your services and they agree to hire you?