Gary’s column from The Lawyers Weekly, April 22 2016
If your firm isn’t using media relations as part of your marketing and business development efforts, you are missing the opportunity to help raise your profile quite affordably.
There are two approaches to media: getting published under your own byline and being quoted in an article written by a reporter or freelancer. Some media accept articles written by you. This is a great way to demonstrate your expertise and you have much more control than an article written by a reporter where you are quoted as an expert. Both are effective at raising your profile and I suggest you commit to both.