Shotgun approach or strategic approach? That’s easy. Strategic. Don’t do what everyone else does (‘show up and throw up’). Look at building your profile from the client’s perspective first, then your own. Here’s how you can avoid the lacklustre results you get from a self-centred shotgun approach by being strategic about how you build your profile: First, be where your target market is; second, be relevant. How do you do that? Ask your current clients what events they attend and why. Ask them what they read and why. Ask them what content would be of value to them and why. Find out what’s missing. Then contact the associations and publications your target market attends and reads and ask them the same questions. This is a highly effective and strategic way of ensuring you are where your target market is and you’re relevant to them and their needs.
GARY MITCHELL ~ Business Coach
Over time little drops of water accumulate and form a puddle; growing into a stream, flowing into a river and eventually creating a lake, rushing into the ocean. And that’s exactly how growing your practice or firm works. New habits take time, and with repetition create lasting and impactful results. It all starts with that first drop; or in your case, first step.