Networking Getting the Conversation Started

Everyone networks whether we like it or not. And networking is still one of the best ways to find more people who need your services, find more referral sources and make it easier for them to find you. How about if you had a sure-fire way of getting the conversation started in a genuine and meaningful way? One of the best questions you can lead with is “What brings you to this event?” You’ll be amazed at the amount of information you can begin to gather about the other person when you start with that question. This is also a perfect opportunity for you to continue with your ‘soft’ target market research by asking them, “What other events do you attend and why? What publications do you read? And, What topics are of interest to you? You can gather market research, learn something about them, and keep the process natural and genuine all at the same time.