Let’s face it, if you aren’t following up with people you meet, then you’re wasting your time. Does this sound like you? Keep it simple and follow what I call the ’24-hour rule’. Within 24 hours of meeting someone new, do these two things:

1. Send them a brief email referring to something that you learned about them. Suggest you would like to continue the conversation, when are they available to meet for coffee?

2. Invite them to join your LinkedIn network. (LinkedIn is the easiest way to keep in touch and keep track of your contacts.)

Just try those two things following your next networking event.