There are so many reasons why as a service provider you need to have a fully developed profile on LinkedIn. And fully developed means when it is, a pop up will alert you that you are now a ‘rock star’. In addition to being a simple and low maintenance way of keeping in touch with people, it has so many more benefits. Remember this month I decided to fully focus on sharing ways you can find more people who need your services, find more referral sources, and make it easier for them to find you. When you have a well-developed Profile on LinkedIn and someone does a Google search of your name, your LinkedIn profile is likely to rank ahead of your firm or company website profile. If someone Google’s looking for the service you provide (and everyone is doing it now), with a well-developed profile, you are more likely to come up ahead of your competition.
As if that’s not enough to convince you, when you ask your clients to recommend you, others can see that. There is no other marketing tactic better, no amount of money in the world you could throw at marketing yourself that will even come close to having your clients rave about you.
LinkedIn, get on it.