The first step in growing your firm is to engage your entire team, or as many of your staff and lawyers in business development. Engaging your team starts with identifying who on your team, lawyers, law clerks, paralegals, even assistants and receptionists do you think would be open to earning more income while at the same time enjoy being part of growing your firm? If your firm is like most small firms, you have them.
Approach them one-on-one with your idea. Ask them if they would be interested in taking their career to the next level? Get them a copy of this book, it is after-all designed for the individual legal professional to work through on their own or in teams. Or, go one step further and hire a coach to work with them. Point out the opportunities this will mean to them, expanding responsibilities, personal and professional growth, not to mention more income.
Don’t be surprised when some of them jump at the chance. By giving them this opportunity to expand and grow in their career, you are sending a very powerful message to them, that they are appreciated, you have confidence in them, and that you would like to see them succeed beyond what they themselves could have imagined. This builds loyalty and commitment to the firm like nothing else. Don’t be surprised to see that in addition to referrals starting to come in you notice them being more engaged in their work, docketing more, and generally becoming a more valuable resource to your firm.
Not everyone you approach will want to do this, and that’s ok. But do the math; Five or more Rainmakers vs. just you? And this is how you can begin to create a culture of business development and growth, one person at a time. Eventually you can grow your firm based on everyone being engaged in business development. More on that will follow under recruitment.
In a lot of small to mid-sized firms, your best strategy might be to start with your law clerks first. Lawyers are still very sheepish about business development. Help your law clerks succeed, and this might just shame some of your lawyers to get in on the action.