Many of you already build relationships with other lawyers as a referral source. But think about all of the other professionals that would have access to, or be in front of the people you are targeting as clients. They could be accountants, financial planners, real estate agents, contractors, hair stylists, personal fitness trainers, and so on. It will vary depending on your practice of course. Build your network with diversity. For example, build relationships with real estate agents that target different groups or geographical locations. The same goes for all of the professionals in your network.
Then be sure to reciprocate. You will build a much more loyal following by sending them referrals as well. Another reason you want to build diversity into your network, to make it easier for you to refer clients or leads back to them.
Reward the people who refer people to you with a personalized gift. It could be a gift card to their favorite restaurant, or tickets to a show or sporting event. You will stand out and they will think of you more often. Write a handwritten thank-you card to go along with your gift.
