Welcome to 2014. I couldn’t think of a better way to kick off the New Year than by providing you with some key strategies to take your business development to a whole new level. Most of you are engaged in some form of business development. But are you approaching it strategically? There are so many opportunities out there for you to get out and ahead of your competition. The strategies that will follow in future posts are not rocket science. Many of you are already doing some of them. But are you getting the results you want? Are you leveraging your approaches with each other? Are you repurposing your content across your strategies to increase their impact?
Over the years we’ve come up with a proprietary four-step process to business development. Find, Build, Discover, Offer. Find more people who need your services, and find more referral sources, and at the same time, make it easier for them to find you. Build relationships with them and earn their trust. Go deeper (Discovering) specific needs. And then offer your services to address their needs. This month I am dedicating my posts purely on the options you have to FIND. Stay tuned, lots of good stuff coming your way.