Situation: Managing Partner hires me to work with his senior law clerk in helping her to develop business development and marketing skills. Admittedly, this law clerk did not even know what business development was, let alone how and where to start. However she was open to the coaching understanding that it would help her learn new skills and bolster her career.
Approach: Working with her over the course of one year, we created a plan of action helping her to understand where and how to network, build relationships, grow her professional network, host workshops, create her own networking/mastermind group, get published, speak at events, join organizations, get on the board of industry associations etc. During that time, this law clerk was like a sponge, soaking up all my advice and guidance. She reached out in-between coaching calls regularly for feedback. Her progress really started to take flight after she met a few ‘connectors’ at networking events. She then became part of an exclusive networking group that meets monthly. With that experience she started her own networking/mastermind group with a few of her best contacts.
Results: As the year of coaching was winding down, she had already begun to bring in clients to the firm. The remarkable part of this story is that while she was now fully engaged in business development, not only was she now becoming a rainmaker, her dockets were up 20% over the previous year. She is more engaged, more loyal, more productive and more valuable to her firm. And for her, the results mean more fulfillments in her career and increased income.
