I guess the title should be “One of the reasons I love LinkedIn”, there are so many. Here is just one example. Several years ago when I was just getting started I met a marketing professional here in Vancouver. We met, and at the time her firm was not interested in coaching. We connected on LinkedIn. Recently we re-connected on LinkedIn and are now in talks about what I can do for her firm in Toronto. That is the short version of the story. Professionals today must have a well developed LinkedIn profile, and that is only one reason.