The fastest way to encourage everyone on your front line to take part in business development is to incentivize them. Offer bonuses, and perks. I am aware of some firms that offer this to their law clerks as well as management. Everyone on your team has the potential to bring in more business. And the more people you have bringing in business, the more successful your firm or company will be.
GARY MITCHELL ~ Business Coach
Over time little drops of water accumulate and form a puddle; growing into a stream, flowing into a river and eventually creating a lake, rushing into the ocean. And that’s exactly how growing your practice or firm works. New habits take time, and with repetition create lasting and impactful results. It all starts with that first drop; or in your case, first step.