We use our proprietary TSD system in teaching lawyers and accountants how to get more clients and grow their practice. TSD stands for Targeted, Strategic and Disciplined. As professionals if you are anything less than that, you are likely not getting the best results from your marketing and business development efforts.
Targeted in who and how you are in front of people. Strategic in your approach. And disciplined in that you keep doing it even when you are busy. Being more targeted ensures that whatever you do in business development, you are doing it in front of potential clients or referral sources. Being Strategic means planning ahead for everything you do from speaking at an event, to having a coffee follow-up meeting. The part of this system is Discipline. That is often the hardest part to get in the habit of. But if you follow this system, you will get more clients. You will grow your practice.
