Firms are always so quick to throw money at client events. But are you getting the biggest bang for your buck? Why not bring in a coach to work with your team ahead the event and set it up for success. You can use the event as a way of giving your team real practice of tips and approaches they have learned ahead of time.And you can build some accountability into the mix by having them report on their progress in follow up.
There are so many ways you can fully leverage the time of your professionals, give them a chance to learn, better connect with your clients, and watch what happens to your business.