Standing out in today’s economy is tougher than ever. More and more people are price sensitive. So how do you stand out from your competition? One of the ways is to add more value. Become indispensable to your clients. The pathway to doing that is to understand the big picture. Go beyond the services that you offer. Understand more about your client’s needs, challenges, goals, and the legacy they want to create. Find more ways to bring more to the relationship and you will stand out.