Working with a client last week, she was totally surprised how much she learned when she asked her clients what they read and why, and what is important information that they could use? She said she shook her head because she hadn’t thought of this sooner. It turns out a lot of her clients produce in-house newsletters and there are tons of opportunities for her to provide valuable content for them.

Once she has that under her belt, she can offer to do the same for prospects creating a strategic and soft approach to introduce herself, while demonstrating her expertise. And that’s just the beginning.