Over the years I have worked with a number of lawyers who at one point in their careers either wanted to or had to take a new direction and develop a new practice area. And some of them have gone on to become amongst my most successful clients. That was the case with a client the other day. He was pretty down on himself. I asked him if he had considered adding an area or areas to his practice, and he had. I said great, then let’s get to work and build it for you. In this particular case, the slow period he is going through is really out of his control and is really about the economy and his particular practice area.
This is common and just like with any business, changes in direction sometimes need to be made. If you find yourself in this situation think about what possible practice areas would be complimentary to those which you currently serve. What other areas would you enjoy? What type of work/clients would keep you motivated? Are there any current clients that would benefit from these added services? Then as you did before, begin to build your profile in those new areas. Of course there is a lot more to it than that, that is why you hire a coach.
