It may seem simple and it is, however asking questions of your prospects and clients leads to a better understanding of their exact needs. There is never any shortage of strategic questions you can ask them. Here are a few examples.

What keeps you up at night?

What are your greatest challenges?

What have you appreciated most from service providers in the past?

What have you appreciated least?

What do you want your legacy to be?

For an even more detailed list of discovery questions, feel free to email me. If you are looking for the ‘magic bullet’, here it is. By asking the right questions, your clients and prospects will tell you everything you need to know to market to them. It’s really that simple.