In today’s marketplace it’s more important than ever to have a strong recognizable and distinct personal brand. Whether you are in house or in private practice you are more valuable when you have a strong personal brand, and you can take it with you wherever you go. So, get published regularly, speak at industry events often, create and build a strong LinkedIn profile, have your own blog, keep in regular communication with your clients, make regular visits to their place of work, and stay top of mind.