On a call today, one of my clients asked me for some practical advice on how to overcome feeling intimidated when meeting more senior people at events. First, I say the same thing everytime, ask them questions. Make it about them and not you. People generally love to talk about themselves. An example question might be, “What is the most interesting thing you have worked on recently?”

Once you get the conversation started just follow the information and it will allow you to come up with follow up questions. And don’t forget, this is a great time to do some of your market research-“what do you read and why?”; “What brings you to this event?”; “What are some other events you attend and why?” Create an arsenal of questions and always be ready.