This is a very brief introduction to using LinkedIn to raise your profile. Keep and eye out this month for a more in depth article in The Lawyers Weekly.
First create your profile. Then search for current clients and invite them to your network. Then ask them for recommendations. Do the same for past clients, other professional connections, University contacts etc. Join appropriate groups and become a part or start discussions.
Use LinkedIn as part of your market research. Search out companies you wish to serve and find the people who you need to start building relationships with. See what groups they belong to and join them. Begin to build lasting relationships. The possibilities are endless.