What’s in your plan?

If you are considering the creation of a business plan, this might help you. Very briefly you will want to include the following: Target market research, a SWOT (Strengths, Weaknesses, Opportunities, Threats) evaluation, goals for your practice, one, two, five and ten years out, competitve intelligence (everything you need to know about your competition, questions regarding what your ideal clients read and why, what they attend and why, and what associations do they belong to and why? When you can answer all of those questions, you are well on your way to completing a comprehensive practice plan.