If you are active in marketing, provide excellent client service and look for ways to differentiate yourself in today’s market-then the world is your oyster. Trust me, I have worked with enough lawyers to know, it takes very little effort to do the above, and the results can be extraordinary. A good number of my clients have become bright stars within their firms by doing exactly that. Every decision you make should prompt this question “Is this the best I can do”. If the answer is yes, do it. If it’s no, think again until you can answer yes.