I can’t count how many times I have begun working with a lawyer and one of the first things we look at are their target markets. If you have too many, how on earth are you going to be able to target them all?

I understand when you are starting out as a junior associate you will likely be working in a number of practice areas. But as you mature in your career it would be wise to narrow those down not only to focus more strategically but also to build expertise in one or two areas. One of the very first things I do with clients through the creation of a business plan is to really examine who they want to target and why?