Gary Mitchell's Biz/Dev Coaching Blog
I guess the title should be “One of the reasons I love LinkedIn”, there are so many. Here is just one example. Several years ago when I was just getting started I met a marketing professional here in Vancouver. We met, and at the time her firm was not interested in coaching. We connected on LinkedIn. Recently we re-connected on LinkedIn and are now in talks about what I can do for her firm in Toronto. That is the short version of the story. Professionals today must have a well developed LinkedIn profile, and that is only one reason.
If you enjoy writing, one of the ways you can share your knowledge is to use Facebook and/or LinkedIn as your very own blog. There’s no need to go to all the trouble of creating your own site. Once you have your profile up, you can use your social media sites to post your own content, and share other content that you deem appropriate for your target audience. And you can set it up to automatically post on Twitter if you have an account. You can include published articles, partial presentations and links to information valuable to your contacts. It’s a great way of raising your profile and demonstrating your expertise. On LinkedIn you can share it with your network, post to groups or send it to individuals.
Raindance: The Business Development Guide Book for Lawyers is now available through Carswell. Click here to go to Carswell for more information and ordering.
If you are a lawyer just starting out with business development, or already engaged and looking to up your game, this book is your practical, step-by-step guide to follow in order to achieve your goals.
A great article on the top 5 legal considerations for business on Google +
This is a very brief introduction to using LinkedIn to raise your profile. Keep and eye out this month for a more in depth article in The Lawyers Weekly.
First create your profile. Then search for current clients and invite them to your network. Then ask them for recommendations. Do the same for past clients, other professional connections, University contacts etc. Join appropriate groups and become a part or start discussions.
Use LinkedIn as part of your market research. Search out companies you wish to serve and find the people who you need to start building relationships with. See what groups they belong to and join them. Begin to build lasting relationships. The possibilities are endless.