Gary Mitchell's Biz/Dev Coaching Blog
If you enjoy writing, one of the ways you can share your knowledge is to use Facebook and/or LinkedIn as your very own blog. There’s no need to go to all the trouble of creating your own site. Once you have your profile up, you can use your social media sites to post your own content, and share other content that you deem appropriate for your target audience. And you can set it up to automatically post on Twitter if you have an account. You can include published articles, partial presentations and links to information valuable to your contacts. It’s a great way of raising your profile and demonstrating your expertise. On LinkedIn you can share it with your network, post to groups or send it to individuals.
Raindance: The Business Development Guide Book for Lawyers is now available through Carswell. Click here to go to Carswell for more information and ordering.
If you are a lawyer just starting out with business development, or already engaged and looking to up your game, this book is your practical, step-by-step guide to follow in order to achieve your goals.
Do you know who your true competitors are? If so, how much do you know about them? Do you know what they are doing to attract clients? Do you know what they are doing to raise their profile? Do you know what their reputation in the marketplace is? It makes sense to spend some time researching what your competitors are doing. If you find something they are doing wright, emulate it. If you find something they are missing, take the opportunity to fill that gap.
Things you should know about your competition:
Where are they speaking? What are they speaking about? What associations do they belong to? Which publications are they writing for? What topics are they writing about? What does their Linkedin profile say? Who is in their Linkedin network? Do they have any recommendations?
At the very least know the above. It will serve you well in deciding which steps you should be taking to raise your own profile and attract more clients. The more you know about them the better. And if you don’t have time to do the research yourself, delegate it to your assistant or the librarian. It’s as simple as using Google to search their name and or Linkedin.
In today’s marketplace it’s more important than ever to have a strong recognizable and distinct personal brand. Whether you are in house or in private practice you are more valuable when you have a strong personal brand, and you can take it with you wherever you go. So, get published regularly, speak at industry events often, create and build a strong LinkedIn profile, have your own blog, keep in regular communication with your clients, make regular visits to their place of work, and stay top of mind.