Speaking is another way for you to get in front of potential clients or referral sources. The more you can do to make it easier for them to find you, the more successful you will be with your business development efforts. Here’s a few tips to follow:
1. Do your research with your best clients and referral sources to find topics of interest. You can also do this when networking and meeting new people in your target audience.
2. Approach organizers of appropriate events (again, you’ve done your homework and asked you clients and referral sources what do they attend?)
3. Even if you have to go through an RFP process to be chosen to speak, following this advice will increase the likelihood of being chosen.
4. Make sure the organizers sign off on your content. As you work to build a solid reputation as a speaker, they will appreciate this. They don’t like surprises. An added benefit of doing this is that you can walk into the room fully confident that your content will hit the mark.
5. Arrive early and great people as they arrive. Ask them what they would like to take away from your presentation. Get their business card. Now you have a reason to follow-up with them.
6. Do the same thing following your presentation. Some people don’t like to ask questions in front of their peers. Make yourself available to them. Get their business card.
7. Follow-up with the people you’ve met.