Gary Mitchell's Biz/Dev Coaching Blog
2015 is shaping up to be one of the best years in some time. With the mad dash to the end of 2014, many of my clients are looking at having one of their best years ever next year. Are you where you want to be? Are you practising at full capacity? What changes are you going to make in 2015? How are you going to do things differently? What will be your main focus? Is it time to get some support so that you can put all your energy towards serving your clients and getting more clients? Some important questions to ask yourself.
Why not decide 2015 is going to be your best year ever? I have. Wishing you the most prosperous and healthy New Year!
Did you know you have resourceful people on your team that you could and should be engaging in business development? It’s not just Lawyers who can attract new clients. While I have been working with Law Clerks and Paralegals for the past two years, this week I hit another milestone when I started coaching a legal assistant. And why not? Business development really comes down to building and leveraging relationships, so it’s not surprising then that everyone on your team, even the receptionist has the ability to build relationships, build referral sources and attract new clients to your firm. Look around you. Who are you overlooking in your business development plan?
Want to learn more about how to grow your practice? Watch my author video here.
A new client of mine, 65 years old and the previous managing partner of his firm, is going out on his own. Frustrated with the old model, he figures he’s got about five years left in his career, and wants to go out doing it his way. Who says you can’t teach on old dog new tricks. Just another example of the fact that it’s never too late to make a change or re-invent yourself. This should serve those of you who for whatever reason are not happy or fulfilled in your career. Great stuff!
Raindance II: A Blueprint for Growing your Practice Large Edition won’t replace coaching, but is a great way to start to engage your associates in business development and get them started out with direction.
“Junior level lawyers need to learn how to market themselves in the midst of law firms where institutional rainmakers often seem to hold all the cards in the deck. This workbook offers some very basic tools to start an associate thinking like a business developer – and then put thought into action … I believe many potential readers will find the step-by-step tutorial valuable.”
– Review of the first edition from The National Association for Law Placement (NALP) – See more
For all those ‘naysayers’ out there here is just one example where it’s never too late to re-invent yourself or start a new career. One of my clients, a 51-year-old women is starting her own law practice as a newly minted lawyer. While her children were growing up she went to law school part-time while continuing to work at her teaching job. Finding it extremely difficult to find a firm to do her articles, she persevered through a nasty situation and finally got called to the bar.
Realizing that it’s very unlikely another firm would hire her at her age, she going out on her own. In order to gain experience and knowledge of the law, she is focused on getting as much legal aid work as possible. And she’s getting it. What an inspiration. #lawyercoach
Which is more important to you, getting credits or growing in your career? I mean really. 12 credits a year is nothing when you think about all the ways you can develop in our career. It always astounds me when I see educational forums that provide highly valuable content not fill up because of the time of year they are presented. Got your 12 credits? Take them anyway and learn something.
On another note, the Law Society’s that don’t provide credits for marketing or leadership are ,my opinion being negligent in this day in age not providing their members with much-needed content. This is 2014, not 1914. Marketing and Leadership are key components for most lawyers and law firms who want to get and stay successful. Shame on you Law Society’s.
“If you are unable to work with Gary or one of his team of coaches, then this book will provide you with the information you need to effectively focus your business development efforts. Follow the steps outlined here with the same amount of energy and focus that Gary put into creating them and there is no doubt in my mind you will achieve your goals.”
– From the Large Firm Edition’s Foreword by Christopher Rusnak, Partner, Harper Grey LLP – See more.
“It is rare that one text contains the ingredients necessary to invigorate and transform a law firm… I can attest that each member of Benmor Family Law Group, after reading Raindance, has experienced a transformation. We have all been more productive, more client-centric, more profitable and, most importantly, excited about our work and the possibilities that lay ahead… Gary teaches lawyers and law clerks…how to find, qualify, serve and satisfy clients and, in doing so, build a lucrative law practice – one lawyer at a time”.
– From Small Firm Edition’s Foreword by Steven Benmor, Principal Lawyer, Benmor Family Law Group – See more
Now available from Carswell, my second book is aimed at helping lawyers and law firms grow. In this edition I take you through my proprietary methodology TST™, Targeted, Strategic and Tactical. Working with Lawyers these past nine years I developed systems and processes allowing you to get more clients with less time invested. When you become more targeted, strategic and tactical in your approaches, you will see better results.
There are two editions, one for lawyers’ at large firms, and one for lawyers in small firms. The small firm edition includes an entire chapter aimed at law firm leaders. It includes:
- Becoming more effective as a leader
- Balancing Lawyering, leading, and rainmaking
- Engaging your entire team in business development
- Compensation models to reward your people and incentivise them to achieve
- Succession planning
If you are looking to grow your firm or practice, this book is a must read. You can pre-order it online from Carswell. Just follow this link here.