One of the reasons I like working with lawyers is because they are smart. They have been trained very well how to learn. My coaching program is based on behavioral and experience learning. While lawyers are good at reading, business development is a learned behavior. My clients get better at it over time and with experience. That is why coaching business development produces high-yielding results. You have your coach to support you and keep you accountable to the process. You don’t ‘go it alone’. And because lawyers are smart, they learn this new behavior rather quickly.